Juliet Urushima

Local entrepreneur Juliet Urushima knows life can take you to unexpected places of growth and discovery. This is exactly what she had in mind when she founded Bluet SUP, Lake Lewisville’s premier stand-up paddle boarding and kayak experience. Juliet’s journey toward stand-up paddle boarding (SUP) began when her mother passed. “I went to the water to heal and discovered SUP,” says Juliet. “I knew I had to share the experience with others.”

In fact, she named the business Bluet, which is a blue dragonfly, to embody the intention of self-realization, new beginnings, adaptability, and living with no regrets. “Bluet SUP is about helping people step out of their comfort zones to discover new possibilities,” she says.

Meeting clients where they are, though, is key. From experienced athletes to beginners, everyone is welcomed to get on the water, reconnect to nature, and take paddling at their own speed. Juliet especially appreciates working with fuller-figured clients. “At one point, I was more curvaceous and weighed around 260 pounds, so I teach people how to get moving at a pace that supports their progress,” she says.

From SUP Pilates/yoga classes to the Full Moon Paddle events, which include catered artisan meals, there is something for everyone near or far. “Whether someone is planning a day trip or lives in the area, I welcome everyone to join us,” says Juliet. “Even if you just want to soak up some sunshine and unwind next to the water, you can unplug, decompress, and leave a little happier and healthier.”