BY MEREDITH KNIGHT PHOTO BY AMBER BOYKIN PHOTOGRAPHY
It’s an average day at Jalin Jewelers in Plano, Texas. Owner Todd Romberger is sitting with a young man helping him select the perfect engagement ring within his budget. Longtime store manager, Donna, is helping another customer decide on an anniversary gift to celebrate 30 years of marriage. In-house jeweler, Pablo, is crafting a new ring with the stones from a customer’s great-grandmother’s broach. And, as always, Murphy, the Catahoula cur dog, is on hand to welcome shoppers, many of whom ask for him by name.
“We’re all about relationships,” said Todd’s wife and co-owner, Tara Romberger. “The customer who’s here to spend $15 on a watch battery gets the same attention as the one who’s here to spend $50,000 on a diamond. Pablo and Donna have been with us for years. The customers know and trust them, and they’re like part of our family. We have customers who’ve shopped with us for three generations, and those relationships mean more to us than making money.”
With those relationships in mind, Founders Jim and Linda Romberger opened Jalin Jewelers 30 years ago. “Todd and his brother, Jason, were attending Abilene Christian University and their parents moved here to open the store and be near them,” Tara said. “That was in 1991. They wanted to establish a family legacy that would last. Now, they’re living their dream, retired, and playing all the golf they want, and Todd and I have been blessed with carrying on the family tradition. People have trusted Jalin for 30 years, and we want to continue to earn that trust for the next 30.”
Loyal customers know, when they visit Jalin Jewelers, they’ll find the perfect piece every time. Whether it’s jewelry from established lines such as Vahan, Uneek, Royal, or William Henry, something new from emerging brands such as D.M. Kordansky, or locally-owned Margaret Palmer, something from the exclusive Jalin Collection, or a one-of-a-kind piece created and crafted just for them, they can feel good about the purchase they make from the family they know. Hundreds of local marriages have begun with an engagement ring from Jalin Jewelers. Those same couples return for anniversaries and to celebrate milestones, such as the birth of a child or grandchild, with just the right piece to express what they want to say. It’s how the Romberger family has become an unofficial part of so many family stories over the past three decades—throughout Plano and beyond. It’s no wonder Jalin Jewelers has been voted Best Jewelry Story by Living Magazine readers three years in a row.
“No one in the store works on commission, so there’s never a hard sell,” Todd said. “Customers are welcome to come in and just look around, even if they’re not ready to buy that day. We’re not looking for a one-time sale but a long-term relationship. We know our customers, and they know us. We’ve been part of this community for years, and we’re all about treating each person fairly, so they become a Jalin customer for life.” Be sure to visit and browse the brand new Jalin website at JalinJewelers.com to see what new family heirloom awaits.
Celebrating 30 Years In Business
Join Jalin Jewelers for their annual holiday party and 30th-anniversary celebration on November 11th, 5-8pm
Featured vendors will be Uneek and Geolat
4021 Preston Road, Suite 625
Plano, Texas 75093