Helping Halloween

treat or treat for unicef


UNICEF USA implements virtual Trick-or-Treat for UNICEF experience

Through the month of October, classrooms and families can add purpose to Halloween by collecting life-saving donations for UNICEF, virtually. Beginning October 1st, teachers and parents are encouraged to register their children and create an online profile by visiting There they will receive the “Virtual Collection Box” with a customized link and QR code. By participating in fun activities and watching educational videos, kids will earn Trick-or-Treat coins that add to real-life earnings. As coins are collected, they will be able to choose where they’d like their earnings to go, empowering them and connecting their efforts to a positive impact for children around the world.

Trick-or-Treat for UNICEF started in 1950 when kids across the United States collected coins in hand-painted milk cartons to help children affected by World War II. Since then, generations of children in the United States have gone door to door on Halloween with the signature orange collection boxes, calling out, “Trick-or-Treat for UNICEF!” Originally a grassroots campaign, Trick-or-Treat for UNICEF has now evolved into a month-long celebration of the power of Kids Helping Kids.

Celebrating its 70th year, Trick-or-Treat for UNICEF is the longest-running youth engagement campaign in America. It has raised $180 million dollars to help UNICEF support children with health care, nutrition, safe water, education, emergency relief, and more. 

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trick or treat halloween