Backyard Oasis

LEADING WOMEN 2020

Backyard Oasis, Inc. Cheryl Masters

Backyard Oasis, Inc.
Cheryl Masters

Backyard Oasis was built on a foundation of service, quality work, and attention to detail. Cheryl came to work for her parents, Bob and Faye Williamson, in 2004, and has stuck by these principles. She is carrying on the family legacy for the next generation to follow.

When Cheryl joined the team, she worked hard to learn the ins and outs of every aspect of the company. A maverick at heart and confident in her abilities, she wasn’t daunted by the idea of one day leading a company in a primarily male-dominated industry.

The hardest lesson she learned was that one of her best traits would also be one of her biggest weaknesses. “I’m a perfectionist,” Cheryl confides. “And my Dad told me when I first started, construction is not perfect and no one expects it to be. When issues arise it is how you handle them that matters and that is something you can perfect.”

It Takes a Team

As president and co-owner of Houston’s premier custom luxury pool builder, Cheryl inspires employees to reach for their personal best and deliver a superior product and customer experience. She also fosters teamwork. “It takes a great team to make a great company. As the saying goes, ‘There’s no “I” in team,’ and we have a great team here,” Cheryl says.

Cheryl also believes in doing the right thing. “If it’s not good enough to go in my own backyard, we’re not going to put it in someone else’s.”

Four Women, Three Generations

Cheryl is one of four women in a leadership position at Backyard Oasis. The others are her mother, Faye Williamson, daughter Maddie Masters, and niece Tommie Fleeman. The family legacy is well-positioned to be carried on by a third generation of talented, savvy businesswomen.

Creative, Collaborative, Safe

Designing your backyard oasis with Cheryl and her team is a fulfilling, collaborative process. First time consultations can be face-to-face sit downs at your home, by Zoom or Skype, or outdoors in your backyard. Once the Backyard Oasis designer has created your 3D presentation, you can review it in the office or virtually.

“Clients want to see and meet the people who will be building their pools. They enjoy the comfort of knowing we have an actual place of business and have been here for over 20 years.” Cheryl says.

Clients Love Backyard Oasis

“My wife and I spoke with several pool companies before ultimately choosing Backyard Oasis. Cheryl captured our vision perfectly and designed a pool and backyard living area that took our breath away. The workmanship of her crews was outstanding. We love our backyard and the absolutely gorgeous pool that was built for us. Would highly recommend again. For anyone looking for the best pool builder, look no further than Backyard Oasis.” – John and Kim

Visit Backyard-Oasis.com for more rave reviews.

Your backyard is your retreat, playground, and sanctuary. Let Backyard Oasis bring your dreams to life. Schedule your complimentary consultation today.

  • Residential and Commercial Pools
  • Custom Luxury Pools and Spas
  • Sought-after Features, Options, Add-ons
  • Pool Renovations and Redesigns
  • Outdoor Kitchens
  • Custom Patio Structures
  • Fireplaces and Fire Pits

CONTACT
16340 FM 2920 Road
Tomball, Texas 77377
(281) 357-8161 | Backyard-Oasis.com

By Annette Brooks Photos by April Sanchez of Taylor Morgan Photography

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