Adriatica Audiology


Helping You Hear and Enjoy Life



hearing experts
What causes hearing loss?

Certain causes of hearing loss are temporary and can be medically treated, including ear wax build up, middle ear infections, and malfunctions of the middle ear bones. But most hearing loss results from inner ear damage. Frequently, hearing loss develops because the aging process and/or long-term exposure to loud noise has caused hair cells in the ear canal (that transmit sound signals to the brain) to deteriorate. Hypertension, cardiovascular disease, and diabetes have also been linked to hearing loss since they impair blood flow, which can damage the inner ear. Unfortunately, this cannot be reversed. Properly fitting hearing aids are the only treatment for this type of hearing loss. A diagnostic hearing examination will determine the type of hearing loss you have and how it should be treated.

How do hearing aids work?

Hearing aids do much more than amplify sound. They’re programmable to your specific hearing loss and lifestyle. If you have difficulty hearing in church or at a movie theater, we can create a program just for you. At the touch of a button, you can adjust your hearing aid to your environment or control them entirely with your smart phone with intelligent features that focus only on the speaker in front of you tuning background noises.

Will hearing aids work for me?

This question is why we developed our two-week trial system. We let you try your new hearing aids for 14 days for free to make sure you’re making the best decision for your hearing loss and needs. We want to partner with you to find the technology that will work with your lifestyle and budget.

Will hearing aids improve my quality of life?

You don’t realize how hard you’re working to listen and understand until it becomes second nature again. Hearing well gives you confidence and allows you to relax when interacting with others. Communication is key to any healthy relationship. If you start to have miscommunication—or stop communicating—strife, arguments, and stress can occur. Hearing aids can improve relationships with family and friends and your safety as well. Not hearing a siren while you’re driving, a dog barking, a smoke alarm, a window breaking, a car when you are walking or biking, for example, can all be incredibly dangerous.

How do I know if I have hearing loss?

The common symptoms of hearing loss are simple. It isn’t that a person can’t hear volume, it’s that a person doesn’t understand words clearly. If you hear but don’t understand clearly, you probably have hearing loss.

What should you do if you or a loved one suspects they have a hearing loss?

Call us at Adriatica Audiology today and set up a complimentary hearing screening. There’s no charge or obligation. We’ll test and explain your hearing loss completely and teach you how to avoid the consequences of untreated hearing loss, which includes a greatly increased potential for onset of dementia and memory damage.   



expert audiologists in McKinney TexasAbout the Expert

Bary E. Williams, AuD

Adriatica Audiology

Perhaps no one understands hearing and speech issues better than someone who’s struggled with and overcome them. Their insight, clarity, and comprehension go beyond studies, lectures, and research, understanding the 24-hour-a-day reality and what it takes to reach out for help. Dr. Williams has lived that struggle and developed the Adriatica Audiology system to make his patients’ journey like no other.

Find out more at  //  (972) 542-8900 McKinney  //  (972) 905-5396 Plano