Floor Max

By
Steve Gamel
| Photos by Scott Peek
Photography

Zach Guffey knows everything
there is to know about honoring a family legacy. He’s a
fourth-generation master-grade flooring installer with a lineage that dates
back over 100 years — from when his great-grandfather spent hours upon hours
hand-scraping hardwood floors with his popular sand and finish crew. In time,
the Guffey family quickly became the only crew anyone wanted to call to
install custom flooring options in many high-end commercial and residential
properties that dot our North

Texas landscape.

Yes, the Guffeys know flooring inside and out
— many would say better than any of the big-box home improvement stores of
today combined. And they live by the adage that anything worth doing is worth
doing right.

“I have an innate sense of purpose as a
steward of my family’s legacy,” Zach said. He and his family currently own
Floor Max in The Colony. “It’s like … if your father was a swordsman, and
your grandfather was a swordsman, and your great-grandfather was a swordsman,
then you’re probably going to be a swordsman — and a really good one at that.
You have to have pride in what you do, and it doesn’t matter how much time it
takes. It must be done right. When it comes to flooring, that means
installing it right, selling it correctly, and doing your part to educate the
customer.

“My family has remained at the top of the
most hyper-competitive flooring market for over 100 years. That means
something to us.”

Doing
Business the Right Way

When you’ve been at the top of your craft for
as long as the Guffey family has, you experience your fair share of change.
Some of that change is good, such as the dawn of state-of-the-art tools,
specialty materials like natural stone, hardwood, laminate, and resilient
carpet flooring, and innovative installation processes. But there’s also the
negative side — lack of experience in installation and product knowledge,
pricing pressure, and too-big-to-fail stores that tend to focus more on
bottom-line results than quality and customer service.

Floor Max in The Colony opened in 2017 when
Zach Guffey led the family charge in owning a retail store. And it represents
everything the flooring industry was built on — integrity, honesty,
education, best products, and good old-fashioned blue-collar work. More than
just a flooring installer, Floor Max offers a wealth of materials and
services that help create a one-stop flooring shop, no matter how large or
small the remodel is. Their associates work with you from start to finish to
help you get the results you want and need.

“We want to offer something of value to every
consumer, and I want to uphold the integrity of my industry,” Zach Guffey
said. “If you see someone wearing a Floor Max shirt, then you should know
that individual is a consummate professional in floor coverings. You know
he’s the best and that he will give you an education and the ability to not
waste your money.”

The proof is in the pudding. After just six
years of having a retail flooring store, Floor Max continues to exceed its
clients’ expectations and has vaulted itself into everyday competition with
bigger name entities.

“I recently had the pleasure of working with
Floor Max for the installation of new floors in my home,” one satisfied
customer said on Google. “From start to finish, the experience was nothing
short of exemplary. The team was professional, knowledgeable, and efficient
in their work. The installation process was completed quickly and with great
attention to detail. I couldn’t be happier with the final result and would
highly recommend Floor Max to anyone in need of flooring. They truly exceeded
my expectations.”

Another customer added, “We found Floor Max
from a referral by someone we trust. We worked with Zach and Caleb, with whom
we were very pleased. Their professional customer service was top-notch. The
quote was not the cheapest, but they answered every question that was asked,
and many did not even need to be asked, as they came prepared with all
information needed. We had a stone floor, so installation needed to be done
with precision. The floor looks beautiful! We are so thankful we hired Floor
Max and all their years of experience to do the install. We would highly
recommend this store.”

Don’t Get
Floored

Floor Max options are limitless, with
flooring and wall tile options for foyers, kitchens, bathrooms, exercise
rooms, bedrooms, outdoor spaces, and every room and hallway in between. And
again, it’s owned and operated by family. Alongside Zach Guffey is his
father, Kenneth; business partner, Caleb Knoff; best friend, Jason Harmon;
mother, Beatrice; and aunt, Darlene Kipes.

In today’s world, it’s easy to get fixated on
the big-box stores and what they offer. And there’s nothing wrong with that.
But if you’re looking for a family-owned flooring store with all the bells
and whistles that also knows flooring better than anyone, Floor Max should be
your first visit every time. And if you don’t have time to visit the
showroom, Floor Max can bring samples right to a customer’s front
door.

“My family is a big part of my life. It’s one
of the most critical driving factors in what I do every day,” Zach Guffey
said. “We have maintained high value and superior customer satisfaction
scores for over 100 years. We simply do things better than anyone
else.